The Campaign to Control Cancer (C2CC) is a Canadian grass-roots advocacy organization dedicated to cutting cancer down to size through knowledge, change and action. Launched in early 2005, the mission of the C2CC is to fundamentally transform Canada’s response to cancer from one of fear and insecurity to one of strength and control.
This is the goal of the C2CC. We support this goal by:
- Engaging the public in new and better ways to control cancer, through knowledge, change and action
- Guiding and advising government on the best ways to put our knowledge and resources to work
- Encouraging individual Canadians, and organizations to pit our collective knowledge and strength against the issue
In 2005, for the first time ever, the diverse cancer community of Canadian organizations united behind a single purpose: to put our collective power behind a national cancer plan.
Our aggressive high-profile C2CC ads captured the attention of key decision makers across Canada, inspiring outrage and calls for action.
As a result, in 2006 the federal government responded with a $260 million commitment to fund and implement the Canadian Strategy for Cancer Control : a national plan to manage cancer.
Now, the next, vital phase—getting everyday Canadians in every province and territory onside to control cancer —is starting.
Pan-Canadian leadership
The Canadian Strategy for Cancer Control (CSCC) is a coordinated national health initiative aiming to enable Canada’s health system to meet the growing cancer challenge. When the CSCC was unveiled in 2002,it lacked dedicated funding. The National Cancer Leadership Forum (NCLF) held its 1st meeting in December 2003 and created the Campaign to Control Cancer (C2CC) as a social marketing strategy to mobilize public, professional and political support for the CSCC.
The NCLF/C2CC is a unique case study illustrating that collaboration among patients and professionals advocating for system changes results in improved care for Canadians affected by cancer. Beginning in 2003, the NCLF/C2CC – acting as a pan-Canadian coalition – has played a significant role in securing $260 million for 5 years in 2006 with renewed funding in 2011 for the CSCC. You can read more about the process undertaken by cancer leaders, professionals and patients working in collaboration, and its successes so far in securing federal funding and policy commitment by reading this article from the February 2007 issue of Oncology Exchange.